Functions of Distribution Channel. Most importantly, you should keep in mind the different factors and choose the distribution channel that better matches your product and company’s marketing objectives. Types of distribution channels. Thus, there is a lot of importance given to making proper distribution strategies for a company. The different types of marketing channels or channels of distribution have been identified based on the number of intermediaries or the levels the goods or services passes through to reach the customers. Experts use various classifications of distribution channels in marketing. Some say that there are only three channels. Examples of Distribution Channels. These are the middlemen that ensure smooth and effective distribution of goods over your chosen geographical market. At a higher level, distribution channels can be broken down, in direct channels, and indirect channels. We have concluded that choosing the right distribution channel for your business is the key to the success of your product. 1] Agents. After reading about distribution channels, its role, different types, and how its future would be like. As the criteria for selecting the courses, the next are called. Agents are middlemen who represent the produces to the customer. The intermediary is not included in this type as the manufacturer gets in touch with the customer directly at the point of sale. Middlemen are a very important factor in the distribution process. This type is considered to be one of the oldest ones for selling products. https://www.googlesir.com/types-of-distribution-channels-in-marketing When designing distribution channels, the fabricator selects the most optimal option. This is also the reason why Place (Which majorly consists of distribution) is one of the major 4P’s of the marketing mix.Place is considered in case of products as well as services.. Distribution strategy is mainly decided by keeping the top management in loop because it affects overall operations. The number of steps it takes will make the distribution channel direct or indirect. You may see terms like dual distribution, reverse distribution, extensive distribution, three-level channels and so on. Types of Intermediaries. A novice company with limited monetary resources will use already formed vectors. let us take a look at the types of middlemen we usually find. Types of distribution channels in marketing: Direct sales. A size of target market, determined by the number of possible buyers. Others categorize them based on the number of intermediaries. These marketing channels are bifurcated into the following two categories: Direct Marketing Channel. This primarily depends on how long is a chain between who makes the product and the final consumer.