Bramhall, Cheshire In the mobile age marketing via SMS has caught the new age trend and no business can keep its eyes off this latest and impactful medium of marketing . Message Us. Such a message could be location sensitive, for example: “Welcome to Katmandu! Lifestyle and community. Headquartered in Mooresville, North Carolina, the company operates a chain of retail stores in the US and Canada. More info here. Below, we provide some tips on how to write a great text message for marketing outreach and offer templates and examples of how to use them with customers. Consumers will then sign up using their smartphones, allowing North Face to use geo-fencing in order to gather intel on the users location. Or what have other successful companies done with their SMS campaigns? New York & Company, Inc. is an American wear-to-work retailer for women. Sonic Corp., more commonly known as Sonic, is the operator of an American drive-in fast-food restaurant chain. Pep Boys focuses its SMS marketing campaign on getting people to order online with specific offers such as “order online today for 25% off.” The brand also uses its texting channel to update customers on new enhancements and offerings, like their touchless drop-off and mobile payment option. Chili’s often utilizes the SMS marketing channel to promote its to-go take-out service with exclusive deals tailored to increase sales within a specific region. It became a division of the Cincinnati-based Federated Department Stores in 1930. The marketing and promotional SMS templates listed below work because they are attention grabbers, they use powerful calls to action, they create a sense of urgency, and they share information in a clear and concise manner. See you on 3/17/2020 at 3:00 pm.” 7. Before we start, an important question to ask is what is SMS marketing and why it should be a part of your marketing strategy? Macy’s text messages focus on time-sensitive discounts and department-specific offers. As a result of this they created a location-based marketing campaign with the use of the Placecast ShopAlerts system. Arguably reigning the mobile space is coffee giant Starbucks, as it strives to use as many mediums as possible in order to maximise customer engagement, thus constantly keeping its competitors on their toes. Edible Arrangements is a US-based franchising business specializing in fresh fruit arrangements that combine the concept of a fruit basket with designs inspired by floral arrangements. But you might ask, what should my texting campaign contain? By using this website, you agree to the use of cookies. The chain has 2,200 locations, primarily serving the West Coast of the United States. New York & Co. text message marketing features a wide range of offers specific to a sale, and the items included, for example, “$10 dresses and cardigans.” In every New York & Co. text message push notification, we can see a logo preview in the provided hyperlink to their website, like in the example pictured above. However, only a few businesses such as Starbucks, The Hilton Hotel Group and North Face are using the channel in a truly effective way and maximising its potential benefits. Papa Murphy’s sends text messages to subscribers detailing specific offers with urgency (containing an expiration date). A campaign which took place in 2013 combined social media, email and SMS in order to cause as great an impact as possible. In order to promote their Frapuccino Happy Hour in 2012, Starbucks tapped into SMS marketing in order to send out daily reminders to consumers, encouraging them to text the keyword HAPPY to their shortcode, 697289. This is an extremely good practice as it ensures that people know exactly what they have signed up for and what to expect; they aren’t going to suddenly feel ambushed with messages. If you’re like me, your smartphone is rarely out of reach at any given moment. SMS advertising is incredibly effective because, while emails can sit unopened in an inbox for hours—or worse, sent directly to the trash or spam folder—90% of SMS advertising is read within just three minutes of being sent. !” The brand definitely takes advantage of every promotional SMS message, often including multiple links and a CTA, to let customers know that the newest Old Navy looks can be found on Instagram. “Everything’s going to be amazing.” 6. Jack in the Box is an American fast-food restaurant chain founded in 1951 by Robert O. Peterson in San Diego, California, where it is headquartered. Every Papa John’s text message has one thing in common: it almost always features a special promo code. October 22, 2020. Papa John’s promotional SMS campaigns are focused on specific offers; for example, “2 large pizzas” or “large 2-topping pizzas.” Pictured above is the famous Valentine’s Day special, where the pizza is shaped like a heart. The Children’s Place sends text messages to subscribers detailing specific offers, including a call to action, for example, “60% off entire site, click here to shop now.” This brand has a specific formula and layout for their text messages: the promotion goes first, then their brand name, and lastly, a hyperlink to shop. In 1994, the Macy’s department store chain joined the Federated Department Stores holding company. It is a subsidiary of Darden Restaurants, Inc., headquartered in Orange County, Florida. The Children’s Place Inc. is an American specialty retailer of children’s apparel and accessories. Express uses promotional SMS messaging to get subscribers to take immediate action, for example, “shop TODAY ONLY for 50% off clearance items.” Another common trait within text messages from Express is their multiple offers, for example, “40-60% off everything AND members who spend $100 get a $5 Bonus” or “Score BOGO $19.90 everything + 50% off dresses.”. Sometimes the discount is storewide (regardless of the amount), and other times it’s specific to a brand. Founded in 1979 and based in Memphis, Tennessee, Auto Zone has over 6,300 stores across the US, Mexico, and Brazil. Bed Bath & Beyond Inc. is an American chain of domestic merchandise retail stores operating in the United States, Canada, and Mexico. © 2007 - 2020 Tatango, Inc. All rights reserved. Regardless of the deal, a “Shop Now” link is always included in the message sent to its SMS subscribers’ mobile phone numbers, sometimes referred to as sender ID. The company is headquartered in Columbus, Ohio. hbspt.forms.create({ css: '',portalId: '398444', formId: '9d02ad57-c5c7-4ded-bac0-eb97b34f709e' }); Tanning chain Seattle Sun tan also benefitted massively from a SMS campaign it launched after incorporating SMS messaging into its marketing strategy. “Take 20% off your order with code THANKYOU.” 3. Maple Road, Express operates 631 stores in the United States and Puerto Rico. However, it includes a single link to highlight their sales promotion. Lowe’s Companies, Inc., doing business as Lowe’s, is an American retail company specializing in home improvement. Here are 16 essential SMS marketing tips and examples to help you create a high-quality, high-return mobile marketing strategy. Sherwin-Williams uses text messaging campaigns to communicate specific offers and urgency; for example, “30% off paints, this offer ends March 23rd.” This brand also uses its SMS marketing service to promote convenient services, like bringing paint samples directly to its customers’ homes. Despite flashier app development and advanced features, SMS technology has endured. The company has combined annual sales of approximately $11 billion and employs about 38,000 associates with businesses in the United States.