The current study investigated the effectiveness of internet advertising on consumer behavior by conducting a case study of University of Nairobi Students. online Online training courses trained Successful offline marketing Literature 2.1 introduction HONG KONG, Aug. 13, 2018 /PRNewswire/ — China Literature … best online reading experience to our users and to build a complete product life cycle from online reading to content adaptation to fully … EFFECTIVENESS OF ONLINE ADVERTISING G. Anusha *1 *1 Assistant Professor, Malankara Catholic College, Mariagiri, INDIA ABSTRACT Advertising has come a long way today. This chapter presents a review of literature on study variables on impact of students’ attitudes towards online advertisement on the growth of companies businesses. (2009) defines in his article that states how to design effective online ads to fully utilize the advantages of the online medium (ibid). This chapter reveals the theoretical, conceptual and empirical study done by different scholars and authors on matters related to the problems being investigated. To assess the effectiveness of online advertising on purchasing behaviour. Patsioura et al. LITERATURE REVIEW Title: Consumer Attitudes towards Mobile Advertising The advertising industry is a lucrative business in Malaysia (Kwek, Tan & Lau, 2010). 22 LIMITATIONS OF THE STUDY: 1. According to Yuqing and Guangjun (2010), mobile marketing increases quickly because of the popularity of smart portable devices and advances in wireless technologies. Meanwhile, have formulated an advertising effectiveness model for corporate advertising web sites. With the growth of new communication technologies, the power of social media has gained more importance. This review examines online advertising research articles published in six ... review of Internet communication research literature . The social media is crucial in defining what we think about, how we look at things and our social place and to discuss about the various issues Contents Florida international university online Sales management. 1.1.1 The Concept of Promotion The sample size is ... (Details are given in the Literature Review at the Report) Sample Size. To ascertain which type of online advertising is preferred by consumers. CHAPTER TWO: LITERATURE REVIEW ... this basis that the study investigated the effectiveness of online advertising based on a consumer sample from University of Nairobi to determine the relationship between advertising and consumer behaviour. Internet that has in recent times picked up as ... REVIEW OF LITERATURE Many consumers are online every day for their personal work, but do they notice the ads, banners displayed on that webpage, and most important their recall value. Online advertising … More and more new medium is being explored each day to make a successful advertising campaign.