Calling his theory dramaturgy, Goffman believed that we use “impression management” to present ourselves to others as we hope to be perceived. He took this perspective from theatre, he uses theatre as a metaphor to represent how people behave in society and represent themselves. THE PRESENTATION OF SELF IN EVERYDAY LIFE ERVING GOFFMAN University of Edinburgh Social Sciences Research Centre $9 George Square, Edinburgh S Monograph No. 2 1956. o. In Erving Goffman’s novel from 1959, The Presentation of Self in Everyday Life, Goffman uses a dramaturgical approach in order to further exemplify the ways in which there is a connection between theatrical performances and the kinds of acts individuals put on in their daily lives. In it, Goffman uses the metaphor of theatrical production to offer a way of understanding human interaction and behavior. Each situation is a new scene, and individuals perform different roles depending on who is present (Goffman 1959). Goffman’s concepts “contribute to an understanding of historical changes in the construction of the self and enable us to see the new forms that self-construction is taking in a society driven by consumption, marketing, and media.”(Hancock and Garner, 2014, p.163), making the Presentation of the Self a theory that has stood the test of time. Erving Goffman presented the dramaturgical perspective in the 1959 book "The Presentation of Self in Everyday Life." Erving Goffman (June 11, 1922 – November 19, 1982) was a Canadian-born sociologist and writer. The Presentation Of Self In Everyday Life By Erving Goffman Analysis. Identity performance is a concept that holds that "identity" can be a project or a conscious effort or action taken to present oneself in social interactions.This is based on the definition of identity as an ongoing process of self-definition and the definitions of the self by others, which emerge out of interaction with others. Living Erving Goffman (1922 – 1982) was a Canadian-American sociologist, social psychologist and writer, considered by some "the most influential American sociologist of the twentieth century". Masks are arrested expressions and admirable echoes of feeling, at once faithful, discreet, and superlative. Erving Goffman studied the interactions that take place in society at the micro-level. Dramaturgical perspective was introduced in sociology in 1959 by Erving Goffman in his book ‘The Presentation of Self in Everyday Life’. The Presentation of Self in Everyday Life . Sociologist Erving Goffman presented the idea that a person is like an actor on a stage. Erving Goffmans other theory is The Presentation of Self in Everyday Life where he claims that someone will change their appearance or manner in order to make a more positive affect and impression on the other individual.