As described on the packaging, the chocolate-sweetened wheat and rice cereal has a hint of cinnamon, so it’ll taste like you dipped a churro in chocolate … That's why we created these super easy, 3-ingredient White Chocolate-Cinnamon Toast Crunch … Talk about the new Cinnamon Toast Crunch Chocolate Churros cereal first began in September 2020 when Instagram account @cereallife got their hands on a box. If the sweet, warm, crunchy cereal was a more frequently used ingredient, the world would be a much better place. Fact: Cinnamon Toast Crunch makes everything better.