Each year Blue Bell celebrates National Ice Cream Month with the release of a returning favorite, or new flavor. Blue Bell Milk Chocolate. The smooth milk chocolate ice cream, blended from coca, fresh milk, and cream, felt a little too boring and (do I say it?) Blu Bell. It's great. Blue Bell description: "Smooth Milk Chocolate Ice Cream combined with tasty peanut butter cookie dough pieces and milk chocolate chunks." Editor's note: Excessive. In the same way I was hoping to be wow'd by the Chocolate Chip Cookie Dough, Blue Bell's Milk Chocolate just didn't cut in comparison to another high-ranking chocolate flavor on this list. Milk & Cookies Ice Cream is now available in the half gallon and pint sizes, but only for a limited time. It was in 1984 when President Ronald Reagan designated July as National Ice Cream Month and the third Sunday of the month as National Ice Cream Day. Blue Bell is bringing back Milk & Cookies Ice Cream, but only for a limited time. to richly sweet to enjoy a whole bowlful.