I should highlight, however, that this color scheme is mostly used for marketing resources at Chanty, not for the software product. We also have great feedback about our logo being used at a large scale—for example, in exhibition spaces. The original UI colors in the ContentCal product were blue and "zing blue" (a very bright cyan), so these became two of the four colors used. We are direct, consistent, compelling and inviting. The primary objective of the project was quite ambitious: We needed to inspire users to change their behavior. Depending on your product or business, sometimes it’s necessary to specify different fonts for different platforms. Startups should focus their early efforts on getting something really minimal yet valuable out in front of people. The intersecting lines resemble customer touchpoints and the circle that surrounds these connections represents our product, implying that these connections are the center of our product. Create a brand story that communicates to the world what your brand is all about. We learn best by example, right? In an age of information overload, companies do their best to communicate brand messages as clearly as possible. So your company name should be as professional as you want your company to be. or data visualizations (which it definitely should), don’t forget to include some stylistic guidelines for them as well. Many businesses draw inspiration from brand archetypes, and the best brand stories add in a dash of their own personality. Make it dummy-proof by including what. to add vitality to their brand communications. With some tweaks to its form, the graphic could morph into a line chart, process circle or share icon. Allowing font choices to slip under your radar can really cheapen your brand. Listen a lot. It’s the one thing that everyone should immediately recognize as belonging to you, and only you. The more informed you are, the more confident you become. Brand design can cost anywhere from $2,500 up to $50,000, depending on what you need. Delivering it successfully has never been easy, especially if you work with tech brands, which can often be hard to describe succinctly. We really wanted to embed the idea of ongoing user testing in our branding. In the process of fine-tuning our core values, mission and vision, we decided to lead with the promise of effortless, ongoing user testing. Our Fully Managed eCommerce Capabilities. Connect with her on LinkedIn and on Twitter @MNediger. goes all out, specifying when and where to use illustrations, the principles with which to critique illustrations, and the stylistic choices (like background color, level of detail, scale, and blending modes) that make an illustration “on-brand”. The promise of our service is effortless and ongoing user testing. Branding also includes the way a company communicates its values and mission, internal company culture, and customer relationships. Each badge or sticker marked a small achievement that greatly motivated users and helped maintain their enthusiasm. Learn More. Be Professional. Tech branding is not limited to logo design and a color scheme. A brand style guide is a rulebook containing specifications on everything that plays a role in the look and feel of your brand–everything from, to logos and imagery. It lets everyone know exactly how to present your brand to the world. Here’s what you can learn from the brand style guides of my favorite brands (with some handy brand style guide templates sprinkled in) in this slick branding infographic: Before I dive into this guide, have you heard about Venngage’s Brand Kit feature? An unparalleled marketplace where marketing, technology and media communities come together to share trends, insights, disruptive technology that’s shaping the digital economy. The logo reflects our personalities, which stood as the baseline for creating our core company values. But how do you ensure brand consistency when you have a number of departments, partners, or agencies producing your branded collateral? That's why we made a U-turn from a fear-based approach to a new, engaging one. Take inspiration from today’s top brands and make your own brand style guide to allow everyone representing your brand to produce collateral quickly, efficiently, and with confidence. has gone one better, removing any ambiguity about logo color by specifying primary, secondary, and incorrect logo color usage. Whether you, like Twitter and Snapchat, have one primary brand color and some secondary shades: Or like Netflix, you have specific color combinations you want your designers to stick with: It’s a good idea to make your core brand colors absolutely clear. I don't think you can create something as important as your brand image starting with the details like color choice—you have to work from inside out to create something authentic. Before starting work on our logo, we made sure the whole team was aligned with our core values and beliefs. The flexibility of its form won over our team in an internal design critique. In. There are already several user testing services out there using subtle colors and an enterprise-like look in their branding. I haven’t, and that doesn’t happen by accident. Whether you work with photos or illustrations, providing lots of examples and thorough descriptions is the way to go! Our whole brand is built around these values. They’ve made it clear that they know exactly who they are and what they want to be, describing themselves as “bold”, “optimistic”, and “practical with a wink”. Maybe this sounds a little counterproductive, but I'd advise startups not to worry too much too early about their own branding.